:root{
    --navy:#0A2E5C;
    --navy-deep:#071E3C;
    --blue:#1F62DE;
    --blue-soft:#5C93F2;
    --red:#CF1E1B;
    --ink:#10243C;
    --ink-soft:#56657C;
    --paper:#FFFFFF;
    --paper-2:#F5F8FC;
    --line:#E7EDF4;
    --on-dark:#D9E4F4;
    --on-dark-soft:#9FBBE2;
    --maxw:1200px;
    --shadow:0 24px 60px rgba(10,46,92,.10);
    --shadow-sm:0 10px 30px rgba(10,46,92,.08);
  }
  *{box-sizing:border-box;}
  html{scroll-behavior:smooth;}
  body{margin:0;font-family:"Mulish",system-ui,sans-serif;color:var(--ink);background:var(--paper);
    font-size:17px;line-height:1.66;-webkit-font-smoothing:antialiased;}
  h1,h2,h3,h4{font-family:"Poppins",sans-serif;color:var(--navy);margin:0;font-weight:600;line-height:1.12;letter-spacing:-0.015em;}
  p{margin:0;}
  a{color:inherit;text-decoration:none;}
  img{max-width:100%;display:block;}
  .wrap{max-width:var(--maxw);margin:0 auto;padding:0 36px;}
  section{padding:116px 0;position:relative;}

  .eyebrow{display:inline-flex;align-items:center;gap:11px;margin:0 0 24px;font-family:"Poppins",sans-serif;
    font-size:13px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--blue);}
  .eyebrow::before{content:"";width:9px;height:9px;border-radius:50%;background:var(--blue);}
  .eyebrow.on-dark{color:var(--blue-soft);}
  .eyebrow.on-dark::before{background:var(--blue-soft);}
  .h-xl{font-size:clamp(40px,5.6vw,68px);font-weight:600;letter-spacing:-0.025em;line-height:1.05;}
  .h-lg{font-size:clamp(30px,4vw,48px);font-weight:600;letter-spacing:-0.02em;line-height:1.08;}
  .lead{font-size:19px;color:var(--ink-soft);line-height:1.62;max-width:60ch;}

  .btn{display:inline-flex;align-items:center;gap:10px;font-family:"Poppins",sans-serif;font-weight:500;
    font-size:15.5px;padding:14px 30px;border-radius:999px;cursor:pointer;border:none;transition:transform .2s,box-shadow .2s,background .2s,color .2s;white-space:nowrap;}
  .btn-blue{background:var(--blue);color:#fff;box-shadow:0 10px 26px rgba(31,98,222,.28);}
  .btn-blue:hover{transform:translateY(-2px);box-shadow:0 16px 34px rgba(31,98,222,.36);}
  .btn-white{background:#fff;color:var(--navy);box-shadow:0 12px 30px rgba(0,0,0,.16);}
  .btn-white:hover{transform:translateY(-2px);}
  .btn-ghost{background:rgba(255,255,255,.08);color:#fff;border:1.5px solid rgba(255,255,255,.5);}
  .btn-ghost:hover{background:rgba(255,255,255,.16);border-color:#fff;}
  .arrow{font-family:"Poppins",sans-serif;font-weight:600;color:var(--blue);font-size:15.5px;display:inline-flex;align-items:center;gap:8px;}
  .arrow svg{width:17px;height:17px;transition:transform .2s;}
  .arrow:hover svg{transform:translateX(5px);}
  a:focus-visible,.btn:focus-visible{outline:3px solid var(--blue-soft);outline-offset:3px;}

  /* header */
  header{position:sticky;top:0;z-index:60;background:rgba(255,255,255,.86);-webkit-backdrop-filter:saturate(150%) blur(14px);backdrop-filter:saturate(150%) blur(14px);
    border-bottom:1px solid transparent;transition:.25s;}
  header.scrolled{border-color:var(--line);box-shadow:0 4px 22px rgba(10,46,92,.06);background:rgba(255,255,255,.95);}
  .nav{display:flex;align-items:center;justify-content:space-between;height:82px;flex-wrap:wrap;}
  .brand img{height:42px;width:auto;}
  .nav-links{display:flex;align-items:center;gap:40px;}
  .nav-links a{font-family:"Poppins",sans-serif;font-size:15px;font-weight:400;color:var(--ink);position:relative;padding:6px 0;}
  .nav-links a::after{content:"";position:absolute;left:0;bottom:0;width:0;height:2px;background:var(--blue);transition:width .22s;}
  .nav-links a:hover{color:var(--blue);}.nav-links a:hover::after{width:100%;}
  .nav-toggle{display:none;background:none;border:0;padding:8px;margin:0 0 0 6px;cursor:pointer;color:var(--ink);flex:none;}
  .nav-toggle svg{width:24px;height:24px;display:block;}
  .brand img{height:42px;width:auto;display:block;object-fit:contain;flex:none;}
  @media(max-width:760px){
    .wrap{padding:0 20px;}
    .btn{padding:12px 22px;font-size:14.5px;}
    .map-wrap{padding:16px;border-radius:16px;}
    .nav{height:64px;position:relative;flex-wrap:nowrap;}
    .brand{order:1;}
    .nav-cta{order:2;margin-left:auto;font-size:14px;padding:10px 16px;}
    .nav-toggle{display:flex;align-items:center;justify-content:center;order:3;}
    .nav-links{position:absolute;top:100%;left:0;right:0;order:0;flex-direction:column;align-items:stretch;gap:0;
      max-height:0;overflow:hidden;background:#fff;border-top:0;box-shadow:0 14px 26px rgba(10,46,92,.1);
      transition:max-height .28s ease;}
    .nav-links.open{max-height:320px;border-top:1px solid var(--line);}
    .nav-links a{padding:16px 24px;border-bottom:1px solid var(--line);}
    .nav-links a::after{display:none;}
    .reach-foot{flex-direction:column;gap:22px;}
    .reach-foot .n{font-size:19px;line-height:1.35;}
  }
  @media(max-width:480px){
    .wrap{padding:0 16px;}
    .map-wrap{padding:12px;}
    .reach-foot .n{font-size:17px;}
  }
  @media(max-width:560px){
    .nav-cta{font-size:12px;padding:7px 14px;gap:6px;}
  }

  /* hero */
  .hero{position:relative;min-height:92vh;min-height:92svh;display:flex;align-items:center;color:#fff;overflow:hidden;background:var(--navy-deep);padding:140px 0 80px;}
  .hero-bg{position:absolute;inset:0;background-size:cover;background-position:center;z-index:0;transform:scale(1.05);animation:kb 24s ease-in-out infinite alternate;}
  @keyframes kb{to{transform:scale(1.15)}}
  .hero-veil{position:absolute;inset:0;z-index:1;background:linear-gradient(95deg,rgba(5,22,46,.93) 0%,rgba(6,30,62,.74) 46%,rgba(8,40,82,.42) 100%);}
  .hero-veil2{position:absolute;inset:0;z-index:1;background:radial-gradient(800px 520px at 82% 110%,rgba(31,98,222,.34),transparent 62%);}
  .hero .wrap{position:relative;z-index:2;width:100%;}
  .hero h1{color:#fff;max-width:16ch;}
  .hero .sub{font-size:20px;color:#CFE0F6;max-width:54ch;margin:28px 0 0;}
  .hero .cta-row{display:flex;gap:15px;margin-top:40px;flex-wrap:wrap;}
  .stats{display:flex;gap:0;margin-top:66px;flex-wrap:wrap;}
  .stat{padding-right:46px;margin-right:46px;border-right:1px solid rgba(255,255,255,.18);}
  .stat:last-child{border:none;margin:0;padding:0;}
  .stat .n{font-family:"Poppins",sans-serif;font-weight:600;font-size:40px;line-height:1;letter-spacing:-0.02em;}
  .stat .n .p{color:var(--blue-soft);}
  .stat .l{font-size:13px;color:var(--on-dark-soft);margin-top:8px;font-family:"Poppins";font-weight:400;}
  @media (max-width:560px){.stat{border-right:none;}}

  /* split editorial */
  .split{display:grid;grid-template-columns:1fr 1fr;gap:72px;align-items:center;}
  .split .media{border-radius:22px;overflow:hidden;box-shadow:var(--shadow);aspect-ratio:4/3.4;background:#dfe8f3 center/cover;}
  .split .media.tall{aspect-ratio:4/4.3;}

  /* problem */
  .problem{background:var(--paper);}
  .prob-grid{display:grid;grid-template-columns:0.95fr 1.05fr;gap:72px;}
  .prob-list{display:flex;flex-direction:column;}
  .prob-item{display:grid;grid-template-columns:46px 1fr;gap:22px;padding:26px 0;border-top:1px solid var(--line);}
  .prob-item:first-child{border-top:none;padding-top:0;}
  .prob-item .ic{width:46px;height:46px;border-radius:13px;background:var(--paper-2);border:1px solid var(--line);display:flex;align-items:center;justify-content:center;color:var(--blue);}
  .prob-item .ic svg{width:22px;height:22px;}
  .prob-item h3{font-family:"Poppins";font-size:18px;font-weight:600;color:var(--navy);margin-bottom:5px;}
  .prob-item p{color:var(--ink-soft);font-size:15.5px;}
  .prob-close{margin-top:30px;padding-left:24px;border-left:3px solid var(--blue);font-size:18px;color:var(--ink);}
  .prob-close b{color:var(--blue);font-weight:700;}

  /* does (image+text) */
  .does{background:var(--paper-2);}
  .does .checks{display:grid;grid-template-columns:1fr 1fr;gap:12px 26px;margin-top:30px;}
  .check{display:flex;align-items:center;gap:11px;font-family:"Poppins";font-weight:500;font-size:15px;color:var(--ink);}
  .check svg{width:20px;height:20px;color:var(--blue);flex:none;}
  .check small{color:var(--ink-soft);font-weight:400;font-family:"Mulish";font-size:13px;}

  /* services editorial list */
  .services{background:var(--paper);}
  .svc-head{display:grid;grid-template-columns:1fr 1fr;gap:50px;align-items:end;margin-bottom:20px;}
  .svc-list{margin-top:18px;}
  .svc-row{display:grid;grid-template-columns:1.1fr 1.3fr;gap:34px;padding:34px 0;border-top:1px solid var(--line);transition:background .2s;}
  .svc-row:hover{background:linear-gradient(90deg,rgba(31,98,222,.04),transparent);}
  .svc-row h3{font-family:"Poppins";font-size:23px;font-weight:600;margin-bottom:8px;}
  .svc-row .d{color:var(--ink-soft);font-size:15.5px;}
  .svc-row .inc b{display:block;font-family:"Poppins";font-size:11px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--blue);margin-bottom:7px;}
  .svc-row .inc{color:var(--ink-soft);font-size:14.5px;line-height:1.6;}
  .svc-note{margin-top:40px;display:flex;gap:16px;align-items:center;font-family:"Poppins";font-weight:500;font-size:18px;color:var(--navy);}
  .svc-note svg{width:26px;height:26px;color:var(--blue);flex:none;}
  .svc-more{margin-top:26px;}

  /* reach (dark + map) */
  .reach{background:var(--navy-deep);color:#fff;overflow:hidden;}
  .reach::after{content:"";position:absolute;inset:0;pointer-events:none;background:radial-gradient(700px 460px at 80% 8%,rgba(31,98,222,.22),transparent 60%);}
  .reach .wrap{position:relative;z-index:1;}
  .reach h2{color:#fff;}
  .reach .body{color:var(--on-dark);max-width:60ch;margin-top:22px;font-size:18px;}
  .map-wrap{margin-top:52px;position:relative;border:1px solid rgba(255,255,255,.13);border-radius:22px;padding:30px;background:rgba(255,255,255,.025);overflow:hidden;}
  .map-dots{position:absolute;inset:0;opacity:.4;background-image:radial-gradient(rgba(150,190,245,.32) 1.1px,transparent 1.1px);background-size:19px 19px;
    -webkit-mask-image:radial-gradient(circle at 52% 45%,#000 52%,transparent 80%);mask-image:radial-gradient(circle at 52% 45%,#000 52%,transparent 80%);}

  .pin circle.core{fill:#fff;}.pin circle.halo{fill:var(--blue-soft);opacity:.35;transform-origin:center;animation:pulse 2.6s ease-in-out infinite;}
  @keyframes pulse{0%,100%{transform:scale(1);opacity:.35;}50%{transform:scale(2.1);opacity:0;}}
  .pin text{fill:#DCE8F8;font-family:"Poppins";font-size:12.5px;font-weight:500;}

  .reach-foot{display:flex;gap:50px;margin-top:48px;flex-wrap:wrap;}
  .reach-foot .n{font-family:"Poppins";font-weight:600;font-size:24px;}
  .reach-foot .l{color:var(--on-dark-soft);font-size:13px;margin-top:5px;font-family:"Poppins";font-weight:400;}
  .reach-extra{color:var(--on-dark-soft);font-size:13px;margin-top:18px;font-family:"Poppins";font-weight:400;max-width:60ch;}

  /* why */
  .why{background:var(--paper);}
  .why .thesis{font-family:"Poppins";font-weight:600;font-size:clamp(28px,3.6vw,42px);color:var(--navy);max-width:24ch;margin:14px 0 12px;letter-spacing:-0.02em;line-height:1.14;}
  .why .thesis b{color:var(--blue);}
  .why .thesis-sub{font-size:18px;color:var(--ink-soft);max-width:54ch;}
  .why-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:42px 48px;margin-top:58px;}
  .reason{position:relative;padding-top:24px;border-top:2px solid var(--navy);}
  .reason h3{font-family:"Poppins";font-size:18px;font-weight:600;color:var(--navy);margin-bottom:9px;}
  .reason p{color:var(--ink-soft);font-size:15px;}
  .why-close{margin-top:64px;font-family:"Poppins";font-weight:600;font-size:clamp(24px,3vw,36px);color:var(--navy);text-align:center;letter-spacing:-0.02em;}
  .why-close b{color:var(--blue);}

  /* proof */
  .proof{background:var(--paper-2);}
  .case-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:50px;}
  .case{background:#fff;border:1px solid var(--line);border-radius:20px;padding:32px 30px;box-shadow:var(--shadow-sm);transition:transform .2s,box-shadow .2s;display:flex;flex-direction:column;}
  .case:hover{transform:translateY(-6px);box-shadow:var(--shadow);}
  .case .nm{font-family:"Poppins";font-weight:600;font-size:22px;color:var(--navy);}
  .case .rg{font-family:"Poppins";font-size:12px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--blue);margin-top:7px;}
  .case .desc{color:var(--ink);font-size:16px;margin-top:20px;flex:1;}
  .case .tag{margin-top:22px;font-family:"Poppins";font-size:12.5px;font-weight:500;color:var(--ink-soft);background:var(--paper-2);border:1px solid var(--line);border-radius:999px;padding:9px 16px;align-self:flex-start;}
  .case .tag.big{color:var(--blue);background:#EFF4FE;border-color:#CFE0FB;}
  .logos{margin-top:60px;}
  .logos .lab{text-align:center;font-family:"Poppins";font-size:11px;font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:var(--ink-soft);margin-bottom:28px;}
  .logo-row{display:grid;grid-template-columns:repeat(5,1fr);gap:18px;}
  .logo-tile{background:#fff;border:1px solid var(--line);border-radius:14px;height:96px;display:flex;align-items:center;justify-content:center;padding:18px 22px;box-shadow:var(--shadow-sm);}
  .logo-tile img{max-height:46px;max-width:100%;width:auto;object-fit:contain;filter:grayscale(1);opacity:.62;transition:filter .25s,opacity .25s,transform .25s;}
  .logo-tile:hover img{filter:grayscale(0);opacity:1;transform:scale(1.04);}
  .proof-more{margin-top:42px;text-align:center;}

  /* how */
  .how{background:var(--paper);}
  .steps{display:grid;grid-template-columns:repeat(4,1fr);gap:0;margin-top:56px;position:relative;}
  .step{padding:0 26px;position:relative;}
  .step:first-child{padding-left:0;}
  .step:not(:first-child)::before{content:"";position:absolute;left:0;top:26px;bottom:0;width:1px;background:var(--line);}
  .step .num{font-family:"Poppins";font-weight:600;font-size:44px;color:var(--blue);opacity:.5;line-height:1;letter-spacing:-0.02em;}
  .step h3{font-family:"Poppins";font-size:20px;font-weight:600;margin:16px 0 9px;}
  .step p{color:var(--ink-soft);font-size:14.5px;}

  /* final */
  .final{position:relative;color:#fff;overflow:hidden;background:var(--navy-deep);}
  .final-bg{position:absolute;inset:0;background-size:cover;background-position:center;z-index:0;opacity:.3;}
  .final-veil{position:absolute;inset:0;z-index:1;background:linear-gradient(120deg,rgba(5,22,46,.94),rgba(8,40,82,.8));}
  .final-veil2{position:absolute;inset:0;z-index:1;background:radial-gradient(680px 440px at 50% 122%,rgba(31,98,222,.45),transparent 60%);}
  .final .wrap{position:relative;z-index:2;text-align:center;}
  .final h2{color:#fff;font-size:clamp(34px,4.6vw,56px);max-width:18ch;margin:0 auto;}
  .final p{color:#CFE0F6;font-size:19px;max-width:52ch;margin:24px auto 0;}
  .final .cta-row{display:flex;justify-content:center;margin-top:42px;}

  /* footer */
  footer{background:#05203F;color:rgba(255,255,255,.78);padding:70px 0 40px;}
  .foot-grid{display:grid;grid-template-columns:1.5fr 1fr 1fr;gap:46px;}
  .foot-logo{background:#fff;border-radius:14px;padding:14px 18px;display:inline-block;box-shadow:0 8px 22px rgba(0,0,0,.22);}
  .foot-logo img{height:40px;width:auto;}
  .foot-brand p{margin-top:20px;font-size:14.5px;color:rgba(255,255,255,.78);max-width:40ch;}
  footer h3{font-family:"Poppins";font-size:11px;letter-spacing:.18em;text-transform:uppercase;color:#ffffff;margin:0 0 17px;font-weight:700;}
  footer ul{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:12px;}
  footer ul a,footer ul span{font-size:15px;color:rgba(255,255,255,.85);}
  footer ul a:hover{color:#fff;}
  .foot-bottom{margin-top:48px;padding-top:26px;border-top:1px solid rgba(255,255,255,.09);display:flex;justify-content:space-between;gap:14px;flex-wrap:wrap;font-size:13px;color:rgba(255,255,255,.65);}

  /* reveals */
  .rv{opacity:0;transform:translateY(28px);transition:opacity .7s ease,transform .7s ease;}
  .rv.in{opacity:1;transform:none;}
  .rv.d1{transition-delay:.08s;}.rv.d2{transition-delay:.16s;}.rv.d3{transition-delay:.24s;}.rv.d4{transition-delay:.32s;}
